01

Write the meaning as a sentence

Avoid mood boards full of adjectives. Write one sentence about what the name should communicate. A sentence creates a visual decision; a pile of adjectives creates decoration.

02

Choose a whole-word or letter-by-letter rule

A whole-word rule gives a name one coherent movement. A letter-by-letter rule can make a short handle playful, but every change still needs a shared baseline, weight, or rhythm.

03

Build a family, not one fragile image

Test the wordmark as a profile image, horizontal lockup, monochrome mark, and social card. The concept should survive each format without needing a different idea.