01

Treat the word as one system

Before changing an individual letter, look for a shared rule. A baseline can rise like a tide, spacing can create quiet, and repeated counters can connect into one root system.

02

Keep spelling and reading order exact

The viewer should not need to solve a puzzle. Preserve every character, its order, and enough of its original rhythm that the word is recognized in one glance.

03

Let the smallest signal do the work

A blue line, one red point, or a single opening can make the visual idea intentional. Extra symbols usually weaken the connection between form and meaning.