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FIELD NOTES / 010

Ideas behind
the letters.

Practical notes on keeping a letter, word, name, or Chinese character readable while giving it one memorable visual idea.

A serif G with a small orbit drawn inside its counter

The word OPEN with its O counter becoming a small doorway

The word NOVA with a path, orbit, star, and horizon distributed across its letters

The word KITE with a different conceptual movement in each letter

The word SURPRISE with the dot of I bouncing into the final letters

The word BOUNCE moving along a blue trajectory with one coral ball

The word TOGETHER joined by one blue thread passing through every letter

FLOW with a continuous blue current passing through the letters and looping inside O

The word WONDER with a path, orbit, bridge, doorway, reveal, and trail